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  • Cristiano Ronaldo strips down to his smalls in a new photoshoot showcasing his latest underwear line. The 33-year-old Real Madrid star cuts a dash in some choice selections from his vibrant CR7 Spring/ Summer 2018 underwear collection. Looking tanned and sculpted, the football star flexed his muscles in a bold at-home shoot, giving fans a glimpse behind closed doors. Talking about the shoot, Ronaldo explained: “Underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me - so shooting at home felt like the natural choice. “I love the campaign that we created, I was able to really relax on the shoot and I think you can see that in the photos.” Ronaldo’s CR7 Underwear brand launched in 2014 and this marks the sportsman’s ninth collection. The underwear is produced by a 75-year-old Danish company called JBS Textile Group. Commenting on the new designs, Ronaldo added: “I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection I like to design contrasting patterns and colorways to make sure there’s an option for any occasion. “The Spring/Summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant colour. To me, that is luxury!” The Spring/Summer 2018 CR7 Underwear collection is available now from www.CR7Underwear.com and select retailers worldwide. 12 Mar 2018 Pictured: Cristiano Ronaldo poses for his Spring/ Summer 2018 CR7 Underwear campaign in an at-home photoshoot. Photo credit: CR7 Underwear/ MEGA TheMegaAgency.com +1 888 505 6342
    MEGA181201_008.jpg
  • Cristiano Ronaldo strips down to his smalls in a new photoshoot showcasing his latest underwear line. The 33-year-old Real Madrid star cuts a dash in some choice selections from his vibrant CR7 Spring/ Summer 2018 underwear collection. Looking tanned and sculpted, the football star flexed his muscles in a bold at-home shoot, giving fans a glimpse behind closed doors. Talking about the shoot, Ronaldo explained: “Underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me - so shooting at home felt like the natural choice. “I love the campaign that we created, I was able to really relax on the shoot and I think you can see that in the photos.” Ronaldo’s CR7 Underwear brand launched in 2014 and this marks the sportsman’s ninth collection. The underwear is produced by a 75-year-old Danish company called JBS Textile Group. Commenting on the new designs, Ronaldo added: “I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection I like to design contrasting patterns and colorways to make sure there’s an option for any occasion. “The Spring/Summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant colour. To me, that is luxury!” The Spring/Summer 2018 CR7 Underwear collection is available now from www.CR7Underwear.com and select retailers worldwide. 12 Mar 2018 Pictured: Cristiano Ronaldo poses for his Spring/ Summer 2018 CR7 Underwear campaign in an at-home photoshoot. Photo credit: CR7 Underwear/ MEGA TheMegaAgency.com +1 888 505 6342
    MEGA181201_001.jpg
  • Cristiano Ronaldo packs a punch in a new photoshoot to promote his new superhero-inspired line of underwear. The 34-year-old Portuguese footballer shows off his impressive physique and rippling abs as he models a series of form-fitting boxer shorts from the Spring/Summer 2019 CR7 Underwear collection. The Juventus FC star poses in a range of briefs in front of a series of comic book style backdrops emblazoned with words including ‘strength, power, belief’. Speaking of the new line, the father-of-four said: ‘Everyone knows that underwear is one of the best parts of any superhero’s wardrobe and I believe that everyone has their own superpowers. For the SS19 CR7 Underwear campaign I was asked what mine are and I encourage my fans to identify and celebrate theirs.’ Referring to his ‘superpowers’, Ronaldo went on: ‘The first is Power. Everyone has their own power — it’s all about finding the unique power in you. Mine comes from training hard to become physically powerful but also from having the power to inspire others to work hard for their dreams, which is something I am really passionate about and grateful for. ‘Strength is an essential superpower. I don’t just focus on keeping my body strong, but my mind too. Both physical and mental strength are equally important to me and something I work hard to achieve. ‘Belief is key. It’s so important to have self-belief and to also believe in and uplift the people around you. I have a great team, so it’s easy to have belief in what we can achieve. ‘And, of course, my secret superpower- my CR7 Underwear. I always feel my best, my most confident when I’m wearing CR7 Underwear.’ The Spring/Summer 2019 CR7 Underwear collection is available online and from select retailers worldwide. 24 Apr 2019 Pictured: Cristiano Ronaldo models a series of form-fitting boxer shorts from the Spring/Summer 2019 CR7 Underwear collection. Photo credit: CR7/ MEGA TheMegaAgency.com +1 888 505 6342
    MEGA405108_003.jpg
  • Cristiano Ronaldo strips down to his smalls in a new photoshoot showcasing his latest underwear line. The 33-year-old Real Madrid star cuts a dash in some choice selections from his vibrant CR7 Spring/ Summer 2018 underwear collection. Looking tanned and sculpted, the football star flexed his muscles in a bold at-home shoot, giving fans a glimpse behind closed doors. Talking about the shoot, Ronaldo explained: “Underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me - so shooting at home felt like the natural choice. “I love the campaign that we created, I was able to really relax on the shoot and I think you can see that in the photos.” Ronaldo’s CR7 Underwear brand launched in 2014 and this marks the sportsman’s ninth collection. The underwear is produced by a 75-year-old Danish company called JBS Textile Group. Commenting on the new designs, Ronaldo added: “I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection I like to design contrasting patterns and colorways to make sure there’s an option for any occasion. “The Spring/Summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant colour. To me, that is luxury!” The Spring/Summer 2018 CR7 Underwear collection is available now from www.CR7Underwear.com and select retailers worldwide. 12 Mar 2018 Pictured: Cristiano Ronaldo poses for his Spring/ Summer 2018 CR7 Underwear campaign in an at-home photoshoot. Photo credit: CR7 Underwear/ MEGA TheMegaAgency.com +1 888 505 6342
    MEGA181201_007.jpg
  • Cristiano Ronaldo strips down to his smalls in a new photoshoot showcasing his latest underwear line. The 33-year-old Real Madrid star cuts a dash in some choice selections from his vibrant CR7 Spring/ Summer 2018 underwear collection. Looking tanned and sculpted, the football star flexed his muscles in a bold at-home shoot, giving fans a glimpse behind closed doors. Talking about the shoot, Ronaldo explained: “Underwear is incredibly intimate and I wanted to showcase this collection in the environment that is most intimate for me - so shooting at home felt like the natural choice. “I love the campaign that we created, I was able to really relax on the shoot and I think you can see that in the photos.” Ronaldo’s CR7 Underwear brand launched in 2014 and this marks the sportsman’s ninth collection. The underwear is produced by a 75-year-old Danish company called JBS Textile Group. Commenting on the new designs, Ronaldo added: “I choose different CR7 Underwear styles depending on how I feel each morning, so with each collection I like to design contrasting patterns and colorways to make sure there’s an option for any occasion. “The Spring/Summer 18 CR7 Underwear range includes timeless white silhouettes for a classic look and bold blue and even pinks for when you want to be more adventurous. I love the styles with touches of vibrant colour. To me, that is luxury!” The Spring/Summer 2018 CR7 Underwear collection is available now from www.CR7Underwear.com and select retailers worldwide. 12 Mar 2018 Pictured: Cristiano Ronaldo poses for his Spring/ Summer 2018 CR7 Underwear campaign in an at-home photoshoot. Photo credit: CR7 Underwear/ MEGA TheMegaAgency.com +1 888 505 6342
    MEGA181201_002.jpg