South Africa - Cape Town - 20 October 2020 - According to IOL, TaB broke new ground in 1963 when it was introduced as the Coca-Cola Company’s first-ever “diet” soft drink. It became a cultural icon in the 1980s and maintained a small but loyal following over the last few decades, primarily among fans who grew up with the beloved brand.
It became one of the brand's popular beverages, especially for those who have diabetes as it was regarded as one of the few soda drinks that they could drink.
In a statement by the company, they said that over the next two years, they will retire select products in various markets around the world.
They said that this move is part of a global portfolio refresh, prioritizing category-leading brands with the greatest potential for scale.
This portfolio refresh will allow the company to invest in scaling brands and creating a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace.
Therefore, as part of this process, Coca-Cola plans to retire TaB globally; this includes South Africa. Picture Courtney Africa/African News Agency(ANA)
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- South Africa Tday - 07 Dec 2020