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Giuliana Rancic is starring in a new gender-neutral clothing campaign with her seven-year-old son Duke for Abercrombie Kids’ Everybody Collection.

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Giuliana Rancic is starring in a new gender-neutral clothing campaign with her seven-year-old son. The E! TV personality and mother-of-one has helped to design clothes for a new summer capsule collection for Abercrombie Kids’ Everybody Collection. And it wasn’t just Giuliana who got a say — her son Duke helped in the design process by helping to pick out, among other things, colors. The 17 pieces the duo helped design include flip-sequin T’s, printed shirts, long sleeve fleece items, a windbreaker jacket, and accessories including socks and a fanny pack. Duke’s love of bright colors can be seen throughout the collection, which has a cool California vibe with tie-dye and palm tree prints, and a palette of acid colors. Giuliana said: “As a mom I was inspired by the abercrombie kids ethos, empowering kids to dress in any color, size and style they choose, and making clothes they can truly play in. “Duke and I loved working on this special project together; from the print button downs, to the bright fleece tops and the accessories, there is definitely something for everyone.” Kristin Scott, President, Global Brands of Abercrombie & Fitch Co., added: “We keep the customer at the center of everything we do and our Everybody Collection, continues to resonate strongly with both parents and kids, who don’t want to be confined to certain styles and colors. “Giuliana has created a cool and playful capsule which we feel will be especially exciting for our young customer to discover, as it was designed with help from Duke, a seven-year-old himself.”. 28 Mar 2019 Pictured: Giuliana Rancic is starring in a new gender-neutral clothing campaign with her seven-year-old son Duke for Abercrombie Kids’ Everybody Collection. Photo credit: Abercrombie Kids/MEGA TheMegaAgency.com +1 888 505 6342

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Giuliana Rancic and son Duke star in gender-neutral clothing campaign - 28 Mar 2019
Giuliana Rancic is starring in a new gender-neutral clothing campaign with her seven-year-old son. The E! TV personality and mother-of-one has helped to design clothes for a new summer capsule collection for Abercrombie Kids’ Everybody Collection. And it wasn’t just Giuliana who got a say — her son Duke helped in the design process by helping to pick out, among other things, colors. The 17 pieces the duo helped design include flip-sequin T’s, printed shirts, long sleeve fleece items, a windbreaker jacket, and accessories including socks and a fanny pack. Duke’s love of bright colors can be seen throughout the collection, which has a cool California vibe with tie-dye and palm tree prints, and a palette of acid colors. Giuliana said: “As a mom I was inspired by the abercrombie kids ethos, empowering kids to dress in any color, size and style they choose, and making clothes they can truly play in. “Duke and I loved working on this special project together; from the print button downs, to the bright fleece tops and the accessories, there is definitely something for everyone.” Kristin Scott, President, Global Brands of Abercrombie & Fitch Co., added: “We keep the customer at the center of everything we do and our Everybody Collection, continues to resonate strongly with both parents and kids, who don’t want to be confined to certain styles and colors. “Giuliana has created a cool and playful capsule which we feel will be especially exciting for our young customer to discover, as it was designed with help from Duke, a seven-year-old himself.”. 28 Mar 2019 Pictured: Giuliana Rancic is starring in a new gender-neutral clothing campaign with her seven-year-old son Duke for Abercrombie Kids’ Everybody Collection. Photo credit: Abercrombie Kids/MEGA TheMegaAgency.com +1 888 505 6342