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Viola Davis was announced as the newest spokeswoman for L’Oreal Paris on September 10, 2019.

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Viola Davis is the newest face of L’Oréal Paris. The 54-year-old actress joins the esteemed list of fellow brand spokeswomen, including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello. The appointment builds on the brand’s mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere. Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month (September). Viola spent most of her early life on stage, honing her craft with a theater degree from Rhode Island College followed by four years at Julliard. Since then, she has been paving her way for over 30 years, with powerful performances on Broadway, in film, and on television. Today, an acclaimed actress and the first black actor to do so, Viola has won the “Triple Crown” of acting, which includes an Academy Award, an Emmy Award, and a Tony Award. Recently nominated for her sixth Emmy Award, the sixth and final season of her hit show How to Get Away with Murder premieres later this month. She devotes her time off-screen to her family and is an ardent activist. Viola is recognized internationally for her support of human rights and equal rights for women and women of color. Together with her husband, Julius Tennon, Viola founded JuVee Productions, which develops and produces independent film, television, VR and digital content across all spaces of narrative entertainment, with an emphasis on diverse and inclusive storytelling. Additionally, her empowering public speaking engagements serve as inspiration to people everywhere. Viola said of collaboration: ‘As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am “worth it” in every way. ‘I believe it’s so impor

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Viola Davis joins L’Oreal Paris as newest spokeswoman - 12 Sep 2019
Viola Davis is the newest face of L’Oréal Paris. The 54-year-old actress joins the esteemed list of fellow brand spokeswomen, including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello. The appointment builds on the brand’s mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere. Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month (September). Viola spent most of her early life on stage, honing her craft with a theater degree from Rhode Island College followed by four years at Julliard. Since then, she has been paving her way for over 30 years, with powerful performances on Broadway, in film, and on television. Today, an acclaimed actress and the first black actor to do so, Viola has won the “Triple Crown” of acting, which includes an Academy Award, an Emmy Award, and a Tony Award. Recently nominated for her sixth Emmy Award, the sixth and final season of her hit show How to Get Away with Murder premieres later this month. She devotes her time off-screen to her family and is an ardent activist. Viola is recognized internationally for her support of human rights and equal rights for women and women of color. Together with her husband, Julius Tennon, Viola founded JuVee Productions, which develops and produces independent film, television, VR and digital content across all spaces of narrative entertainment, with an emphasis on diverse and inclusive storytelling. Additionally, her empowering public speaking engagements serve as inspiration to people everywhere. Viola said of collaboration: ‘As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am “worth it” in every way. ‘I believe it’s so impor