Chrissy Teigen fronts a new campaign for Quay Australia, comprising glasses and sunglasses with Blue Light Technology to help block harmful light from digital screens.

Chrissy Teigen sure has specs appeal in this photoshoot to plug her new sunglasses line with Quay Australia. The 33-year-old model and mother-of-two strikes a series of alluring poses in the campaign for the QUAY X CHRISSY line — a full range of blue light glasses and sunglasses, now available online. Quay — which is pronounced ‘key’ — picked Chrissy to be the face of the brand’s global 'Education is Quay' campaign, which clarifies how to say the brand’s name and also puts the blue light filtering glasses center stage. The glasses feature lenses with Blue Light Technology to help block harmful light from digital screens that may cause symptoms such as headaches, blurry vision and loss of sleep, and the prescription-ready frames can be taken to an optometrist to be filled. Quay CEO Jodi Bricker said of the collaboration: ‘We reached out to Chrissy because she's a role model for authentic self-expression, with a huge range of dynamic roles - mother, entrepreneur, philanthropist, comedienne, entertainer - who pays it forward to empower millions of others across the globe.’ Bricker added: ‘When we're looking at partners, it's important to us that we're aligning with people who share the passion and sense of confidence that's so integral to our identity - and Chrissy has mastered that art over the years. We're a brand with a large online presence, and it's our responsibility to foster an open environment of self-expression for our community - online and out in the world.’ As part of the multi-deal partnership, the brand released a new collection - comprised of Quay's best-selling frames in all-new, muted retro tones. The glasses are priced at AUD $60-$70 per pair, putting them in the affordable price bracket. Teigen said: ‘I've come across Quay a number of times over the years through friends, so when the opportunity to partner came up, it felt right. I love that they offer something so special that's accessible to everyone - the product is b

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Chrissy Teigen Chrissy Quay Chrissy Teigen Quay Quay Australia full range of blue light glasses face of the brand Quay CEO Jodi Bricker new sunglasses line 33-year-old model blue light role model Quay' campaign CHRISSY line brand’s name new collection glasses deal partnership glasses feature lenses price point Blue Light Technology part huge range of dynamic roles authentic self-expression campaign sunglasses specs mother large online presence brand number of times series Education sense of confidence partners strikes Bricker collaboration people passion identity photoshoot symptoms glasses center stage headaches friends responsibility partner AUD entrepreneur blue light collection philanthropist opportunity pair art entertainer product screens frames optometrist community globe world digital screens harmful light natural alignment open environment of self-expression affordable price bracket prescription-ready frames blurry vision lot of time loss of sleep retro tones poses Teigen comedienne Jodi Bricker CEO 33-year $60 $70

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Chrissy Teigen has specs appeal - 22 Aug 2019