Selena Gomez models her second collaboration with PUMA — the SG x PUMA SS19 Collection, which launched on May 15, 2019.
Add to Lightbox DownloadSelena Gomez is one stylish traveler in this new photoshoot showcasing her second collection with PUMA. The 26-year-old singer is seen sporting a series of sexy styles, including wet-look hair and in cropped tops that give a flash of her toned tum. The Spring/ Summer 2019 collaboration is inspired by Selena’s rise from her hometown of Grand Prairie, Texas, to her fast-paced life today based in Los Angeles and features two brand-new shoe styles, laidback apparel and travel-ready accessories. According to PUMA, the collection is made for ‘move makers, influenced by the global girl who doesn’t just travel the world, but fearlessly leaves a mark on it’. The brand added: ‘The creative direction was inspired by Selena’s personal style and attitude. She was looking to create pieces that looked amazing, but comfortable enough for everyday use – mixing the energy of sports with the self-expression of street fashion.’ Speaking of the collection, her second with PUMA, Selena said: ‘I’m in love with this collection, because it’s inspired by my life. ‘I obviously wanted to create something that matches my lifestyle and that shows the real me – I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan. ‘My favorite thing about it is that it gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.’ ***THE COLLECTION*** The collection comes with a couple of brand-new styles, one of them: the SG Slip-On leaves the shoelaces behind and makes way to an easy-to-wear style, launching now in Glitz (white with a sunrise inspired gradient), and Sunrise (a full sunrise inspired gradient on the upper). Furthermore, there are also some silhouettes such as the SG Runner and the Cali. The SG Runner Ice is a relaxed blend of Selena’s personal style and PUMA’s classic court an
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Selena Gomez turns second collection new PUMA campaign SG Slip Selena Gomez new Cali x SG SG Runner brand-new shoe styles wet-look hair Selena’s rise favorite thing SG x Sweatshirt series of sexy styles second collaboration SG Runner Ice Selena’s personal style creative direction new photoshoot 26-year-old singer couple of brand-new styles relaxed blend of Selena SG x PUMA SS19 Collection hometown of Grand Prairie PUMA collection personal style premium material mix SG x Jacket life today Los Angeles collaboration Spring Selena brand silhouettes CAPTION stylish traveler pieces tum Summer sunrise flash Cali boxy sleeves graphics lifestyle shoulder sweatshirt hits love ribs tops sleeves gradient places life Glitz PUMA’s classic court hood impression heart cutout world birthday hours tattoos shoe mark attitude history identity retailers move makers adjustable draw cords sex appeal energy of sports preschooler sizes breathable layer adjustable waist buckle hand pockets everyday use airy colors kickass platform silhouette age-appropriate wear style twin hoop special piece full sunrise laidback apparel global girl features loop straps self-expression of street fashion travel-ready accessories timeless design May 15th statement graphic different nods staple piece different color options bungee zipper opening SG x Romper features durable sweatshirt material Grand Prairie Texas 26-year
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- Selena Gomez is one stylish traveler in this new photoshoot for Puma - 16 May 2019

